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Understanding ATV: Boosting Your Basket Size with Superior Selling and Customer Service

Average Transaction Value or ATV is essentially the average value of a shopper’s basket.In stores where the product is more expensive and you’re selling high ticket items like cars, boats or even some luxury boutiques, you can expect your ATV to be high but with a low IPT or item count.In lower price point stores you might have customers purchasing more things, but the overall ATV will nonetheless be much lower. Neither retailer is wrong in these scenarios. Every store is different and every...

Staff to Customer Ratio: The Solution to Higher Retail Revenue?

When your retail sales are on a decline, minimizing unnecessary expenditure is crucial and is a top priority for everyone managing a bricks and mortar retail store.One of the highest variable costs for any retailer comes down to labor. If you are in a retail leadership position, you will constantly be looking for ways to create leaner and more efficient operating procedures.With your competitors always tight on your heels, looking for any opportunity to overtake, there is no room to compromise o...

Why NOT Monitoring DPV is Costing your Store Sales

Dollars Per Visitor (DPV) is a metric that measures the average dollars per visitor in a store. This kind of metric provides valuable insight in not only retail scenarios but also food and beverage retailers where conversion is a less important metric to measure....

The BIGGEST Mistake Retailers Make When it Comes to CLOSING a Sale

We’ve seen it time and time again, a shopping experience in a store that comes out the gate, at a great pace.The sales rep nails their greeting with a "good morning" or "good afternoon" and smashes expectations, by demonstrating awesome product knowledge skills in the “Meeting Phase” with that customer.Then everything falls off the train tracks…The conversation teeters! The sales representative starts to waffle on. At the end of the day, after all that effort building rapport, the custom...

Why Everyone Should Work in Retail (at least once)

We really love retail! It’s kind of our thing and we’re super passionate about the possibilities retail presents.There is endless potential for change and innovation in the retail industry and we kind of geek out about it. You may have gotten into retail by picking up some part time hours in a local store to simply fill the day, earn a bit of spending money and pay some bills or cover your study expenses but working in retail is setting you up for life. If you’re working in retai...

Can Truly Epic Customer Service be Trained?

While there are certainly some people out there who should never, ever be in a customer facing role…like EVER! On a whole, we believe that yes truly epic customer service can be taught. It all comes down to preparing your team with a tool kit of responses, tips and tricks they can lean on, when the right situation presents itself. The goal is to build out your team's customer service toolkit to be antifragile and deeply comprehensive. We’ve put together a playlist of some of the co...

Retail Terminology Every Store Owner Should Know

Anchor StoreYour anchor store, or sometimes known as “key tenant” is usually the biggest well known brand in your mall, shopping center or retail precinct. If you’re a smaller retailer, Anchor stores are great for your area as they will help pull in more foot traffic to the area. Big Box StoreBig box stores are usually part of a major chain of retailers with a well known name and established brand. You guessed it, the stores are normally square or rectangular in shape. Brick and ...

Bellwether is a People Counting and Footfall Monitoring Software Company

First founded in 2014, Bellwether is a tight knit team of retail experts. What started in New Zealand as a small family run company has quickly grown into a global operation. As a company we pride ourselves on the ability to think outside the box and come up with new data driven solutions to the problems you may be facing in your bricks and mortar retail store. From leveraging your footfall data to increase conversion rates, seizes lost sale opportunities, decreasing retail theft and u...

Not Greeting Customers, is Losing Your Retail Store Money

When a customer visits your store, they may have first come across your physical retail brand online or via Social Media and been tempted to finally visit in person.Or perhaps they are a seasoned and loyal customer, returning after many successful trips. Make no assumptions, they may be first timers and everything that unfolds in the following moments is critical to how they perceive your brand.Regardless of the scenario, when that customer steps through your store doors, their in-store journey ...

Closing a Sale With Confidence

What kind of music should you listen to while fishing?Something catchy!Okay all jokes aside, today we want to tell you a story about a dive shop, a customer and a completely awesome sales journey. We know that still sounds like the first line of our next joke but let us lay it all out for you. Once upon a time…It was a bright and beautiful day in Townsville. Fueled by the knowledge of an impending birthday, our customer walks into a dive shop. The dive shop is bright, colorful and well st...