Bellwether Case Study
Dunedin Retailer Lifts Revenue 52% During 1pm Timeslot
Retailer noticed a clearly identifiable gap of missed sale opportunities. By fixing the issue, they were able to protect profit margins and boost their bottom line.
Successful promotion drives footfall
Increased labour allocated
Revenue increases
An opportunity for improvement
Wed to Thurs 1PM timeslot producing $10.15 per visitor.
Based on 270 visitors per week.
Clearly identifiable performance drop.
An opportunity for improvement...
Wed to Thurs 1PM timeslot producing $10.15 per visitor.
Based on 270 visitors per week.
Clearly identifiable performance drop.
Whac-A-Mole!
Fixed the gap occurring Wed to Sat at 1pm.
The timeslot now delivers $15.45 per visitor.
Based on 242 visitors per week.
New clearly identifiable performance drop on Tuesday 12 -2pm and 4-6pm
“Wednesday to Saturday 1PM timeslot: 12,220 customers per year. This equates to $64k per year in revenue gained.”
Annie - Dunedin Based Retailer
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